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On logo stomps, legacies, and divergent publics in Boston Celtics fandom

USA Today

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– The Celtics Wire June 2, 2021

“My father was a Celtic most of his life and my uncle designed the logo,” she added.

“The Celtics have been part of my life always and it hurts that we welcomed that man into the fam and he [expletive] on us. It makes me feel better that you and others who played when I was growing up recognize how special the Celtic Pride is and are disgusted by this act of disrespect.”

Yet, as Maxwell noted, many younger fans of the team and the league are not seeing things the same way. Why is that?

When it comes to the logo and what it represents, it all comes down to how symbols work in human culture, given the Celtics logo does not mean the same thing to all people – nor all publics – at all.

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